The Magazine
FolDer Magazine is a collaborative art and design publication initiated within Frandisco Studio. Each issue begins with a shared theme, inviting contributors to develop their own visual responses through discussion, experimentation and exchange. The first issue explored Visual Poetry — approaching poetry through rhythm, image, typography and visual atmosphere.
Variable Logotype
Building from this reference, I developed a custom variable logotype system inspired by archival labelling and folder tabs. I focused on optical refinements to spacing, proportions and negative shapes to create a more balanced silhouette and quieter rhythm. Multiple weights and optical sizes were designed so the identity could adapt consistently across applications ranging from tiny spine text to large-format titles.
