Info
Info

Info

🧩

About Me

Hi, I’m Elliot (Xiao Zhang), a multidisciplinary designer currently based in Shanghai. My design approach centres around conceptualisation by unveiling the hidden connections within the project context. Explore innovative design solutions to connect to the people.

Languages

🇨🇳 Chinese

Native

🇬🇧 English

Work Language

🇫🇷 French

Duolingo Beginner

✉️

Contacts

Wechat: zhangxiao_design

Instagram: @zhangxiaodesign

Wechat: zhangxiao_design

Instagram: @zhangxiaodesign

Wechat: zhangxiao_design

📎

Work Experience

Designer / JWDK

2024 - now    /    Shanghai, China / Work Language: CN/EN

Reshape the brands of districts, commercial complex, innovation parks and many more places/corporations, and help them resonate with their people.

Freelance Designer / ITV

2023    /    London, UK / Work Language: EN

Deeply involved in rebranding Planet Woo’s various sub channels, alongside with marketing and e-commerce design.

UI Design Intern / Tencent

2021    /    Shenzhen, China / Work Language: CN

UI and motion design. Contributed to brainstorming and proposing UI/UX ideas for experimental APP concept.

Designer / JWDK

2024 - now    /    Shanghai, China / Work Language: CN/EN

Reshape the brands of districts, commercial complex, innovation parks and many more places/corporations, and help them resonate with their people.

UI Design Intern / Tencent

2021    /    Shenzhen, China / Work Language: CN

UI and motion design. Contributed to brainstorming and proposing UI/UX ideas for experimental APP concept.

Freelance Designer / ITV

2023    /    London, UK / Work Language: EN

Deeply involved in rebranding Planet Woo’s various sub channels, alongside with marketing and e-commerce design.

🏫

Education

BA(Hons) Graphic and Media Design
London College of Communication / University of the Arts, London

2020 - 2023    /    London, UK

Graduated with First-Class Honours (top 10%).

Visual Communication
International Foundation Course / Central Academy of Fine Arts

2019 - 2020    /    Beijing, China

Graduated with an Excellent grade (top 10%) and Diligence Scholarship.

BA(Hons) Graphic and Media Design
London College of Communication / University of the Arts, London

2020 - 2023    /    London, UK

Graduated with First-Class Honours (top 10%).

Visual Communication
International Foundation Course / Central Academy of Fine Arts

2019 - 2020    /    Beijing, China

Graduated with an Excellent grade (top 10%) and Diligence Scholarship.

🏆

Recognitions

Red Dot Design Awards 2025
Brand Identity Relaunch

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Hiiibrand Awards 2022
Short-listed /    Category D3 - Typography

FolDer Magazine ISSUE 01.

Transform Awards Asia 2025
Gold / Best Place Brand

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned

Nature Boy illustration series.

Red Dot Design Awards 2025
Brand Identity Relaunch

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned

Nature Boy illustration series.

Transform Awards Asia 2025
Gold / Best Place Brand

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Hiiibrand Awards 2022
Short-listed /    Category D3 - Typography

FolDer Magazine ISSUE 01.

Red Dot Design Awards 2025
Brand Identity Relaunch

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Transform Awards Asia 2025
Gold / Best Place Brand

Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.

Hiiibrand Awards 2022
Short-listed /    Category D3 - Typography

FolDer Magazine ISSUE 01.

Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned

Nature Boy illustration series.

🏛️

Exhibitions

Dutch Design Week

2024    /    Eindhoven, Netherlands

UI design for body-motion interactive game Beings by Lingxi Zhang.

Around Publishing 2024: Reading Room, Kitchen, Garden

2024    /    E.SCAPE, Shanghai, China

Exhibited FolDer Magazine ISSUE 01.

Fledging

2023    /    Guangzhou, China

Exhibited illustration series Nature Boy.

LCC Degree Show

2023    /    London, UK

Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.

London Design Festival

2024    /    Blackdot Gallery, London, UK

UI design for body-motion interactive game Beings by Lingxi Zhang.

Sticky Fingers Publishing Fair

2024    /    London, UK

Illustration series Nature Boy on display at the communal table.

Phases of the Moon

2023    /    Shenzhen, China

Exhibited illustration series Nature Boy.

Youth Design 100

2021  / Zhuhai, China / Beijing, China

Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.

Dutch Design Week

2024    /    Eindhoven, Netherlands

UI design for body-motion interactive game Beings by Lingxi Zhang.

Sticky Fingers Publishing Fair

2024    /    London, UK

Illustration series Nature Boy on display at the communal table.

LCC Degree Show

2023    /    London, UK

Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.

London Design Festival

2024    /    Blackdot Gallery, London, UK

UI design for body-motion interactive game Beings by Lingxi Zhang.

Fledging

2023    /    Guangzhou, China

Exhibited illustration series Nature Boy.

Youth Design 100

2021  / Zhuhai, China / Beijing, China

Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.

Around Publishing 2024: Reading Room, Kitchen, Garden

2024    /    E.SCAPE, Shanghai, China

Exhibited FolDer Magazine ISSUE 01.

Phases of the Moon

2023    /    Shenzhen, China

Exhibited illustration series Nature Boy.

Dutch Design Week

2024    /    Eindhoven, Netherlands

UI design for body-motion interactive game Beings by Lingxi Zhang.

London Design Festival

2024    /    Blackdot Gallery, London, UK

UI design for body-motion interactive game Beings by Lingxi Zhang.

Around Publishing 2024: Reading Room, Kitchen, Garden

2024    /    E.SCAPE, Shanghai, China

Exhibited FolDer Magazine ISSUE 01.

Sticky Fingers Publishing Fair

2024    /    London, UK

Illustration series Nature Boy on display at the communal table.

Fledging

2023    /    Guangzhou, China

Exhibited illustration series Nature Boy.

Phases of the Moon

2023    /    Shenzhen, China

Exhibited illustration series Nature Boy.

LCC Degree Show

2023    /    London, UK

Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.

Youth Design 100

2021  / Zhuhai, China / Beijing, China

Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.

📌

Skills

Graphic Design / Typography

UI / UX / Prototyping

3D Design

Motion Design / Video Editing

Generative Design / Creative Coding

Graphic Design / Typography

Generative Design / Creative Coding

Motion Design / Video Editing

3D Design

UI / UX / Prototyping

Graphic Design / Typography

Motion Design / Video Editing

UI / UX / Prototyping

Generative Design / Creative Coding

3D Design

Have a project in mind?

Yes, let's go!

ⓒ 2026 ZhangXiaoDesign

Have a project in mind?

Yes, let's go!

ⓒ 2026 ZhangXiaoDesign

Have a project in mind?

Yes, let's go!

ⓒ 2026 ZhangXiaoDesign

Have a project in mind?

Yes, let's go!

ⓒ 2026 ZhangXiaoDesign

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