Info
🧩
About Me
Hi, I’m Elliot (Xiao Zhang), a multidisciplinary designer currently based in Shanghai. My design approach centres around conceptualisation by unveiling the hidden connections within the project context. Explore innovative design solutions to connect to the people.
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Contacts
E-mail: zhangxiaodesign@outlook.com
Youtube: @zhangxiaodesign
Website: www.zhangxiaodesign.com
Rednote: @zhangxiaodesign
Instagram: @zhangxiaodesign
Wechat: zhangxiao_design
E-mail: zhangxiaodesign@outlook.com
Website: www.zhangxiaodesign.com
Instagram: @zhangxiaodesign
Youtube: @zhangxiaodesign
Rednote: @zhangxiaodesign
Wechat: zhangxiao_design
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Work Experience
Designer / JWDK
2024 - now / Shanghai, China / Work Language: CN/EN
Reshape the brands of districts, commercial complex, innovation parks and many more places/corporations, and help them resonate with their people.
Freelance Designer / ITV
2023 / London, UK / Work Language: EN
Deeply involved in rebranding Planet Woo’s various sub channels, alongside with marketing and e-commerce design.
UI Design Intern / Tencent
2021 / Shenzhen, China / Work Language: CN
UI and motion design. Contributed to brainstorming and proposing UI/UX ideas for experimental APP concept.
Designer / JWDK
2024 - now / Shanghai, China / Work Language: CN/EN
Reshape the brands of districts, commercial complex, innovation parks and many more places/corporations, and help them resonate with their people.
UI Design Intern / Tencent
2021 / Shenzhen, China / Work Language: CN
UI and motion design. Contributed to brainstorming and proposing UI/UX ideas for experimental APP concept.
Freelance Designer / ITV
2023 / London, UK / Work Language: EN
Deeply involved in rebranding Planet Woo’s various sub channels, alongside with marketing and e-commerce design.
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Education
BA(Hons) Graphic and Media Design
London College of Communication / University of the Arts, London
2020 - 2023 / London, UK
Graduated with First-Class Honours (top 10%).
Visual Communication
International Foundation Course / Central Academy of Fine Arts
2019 - 2020 / Beijing, China
Graduated with an Excellent grade (top 10%) and Diligence Scholarship.
BA(Hons) Graphic and Media Design
London College of Communication / University of the Arts, London
2020 - 2023 / London, UK
Graduated with First-Class Honours (top 10%).
Visual Communication
International Foundation Course / Central Academy of Fine Arts
2019 - 2020 / Beijing, China
Graduated with an Excellent grade (top 10%) and Diligence Scholarship.
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Recognitions
Red Dot Design Awards 2025
Brand Identity Relaunch
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Hiiibrand Awards 2022
Short-listed / Category D3 - Typography
FolDer Magazine ISSUE 01.
Transform Awards Asia 2025
Gold / Best Place Brand
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned
Nature Boy illustration series.
Red Dot Design Awards 2025
Brand Identity Relaunch
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned
Nature Boy illustration series.
Transform Awards Asia 2025
Gold / Best Place Brand
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Hiiibrand Awards 2022
Short-listed / Category D3 - Typography
FolDer Magazine ISSUE 01.
Red Dot Design Awards 2025
Brand Identity Relaunch
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Transform Awards Asia 2025
Gold / Best Place Brand
Aroma Garden rebrand. As graphic & motion designer, part of JWDK team.
Hiiibrand Awards 2022
Short-listed / Category D3 - Typography
FolDer Magazine ISSUE 01.
Hiii Illustration Awards 2020
Short-listed / Category D - Uncommissioned
Nature Boy illustration series.
🏛️
Exhibitions
Dutch Design Week
2024 / Eindhoven, Netherlands
UI design for body-motion interactive game Beings by Lingxi Zhang.
Around Publishing 2024: Reading Room, Kitchen, Garden
2024 / E.SCAPE, Shanghai, China
Exhibited FolDer Magazine ISSUE 01.
Fledging
2023 / Guangzhou, China
Exhibited illustration series Nature Boy.
LCC Degree Show
2023 / London, UK
Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.
London Design Festival
2024 / Blackdot Gallery, London, UK
UI design for body-motion interactive game Beings by Lingxi Zhang.
Sticky Fingers Publishing Fair
2024 / London, UK
Illustration series Nature Boy on display at the communal table.
Phases of the Moon
2023 / Shenzhen, China
Exhibited illustration series Nature Boy.
Youth Design 100
2021 / Zhuhai, China / Beijing, China
Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.
Dutch Design Week
2024 / Eindhoven, Netherlands
UI design for body-motion interactive game Beings by Lingxi Zhang.
Sticky Fingers Publishing Fair
2024 / London, UK
Illustration series Nature Boy on display at the communal table.
LCC Degree Show
2023 / London, UK
Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.
London Design Festival
2024 / Blackdot Gallery, London, UK
UI design for body-motion interactive game Beings by Lingxi Zhang.
Fledging
2023 / Guangzhou, China
Exhibited illustration series Nature Boy.
Youth Design 100
2021 / Zhuhai, China / Beijing, China
Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.
Around Publishing 2024: Reading Room, Kitchen, Garden
2024 / E.SCAPE, Shanghai, China
Exhibited FolDer Magazine ISSUE 01.
Phases of the Moon
2023 / Shenzhen, China
Exhibited illustration series Nature Boy.
Dutch Design Week
2024 / Eindhoven, Netherlands
UI design for body-motion interactive game Beings by Lingxi Zhang.
London Design Festival
2024 / Blackdot Gallery, London, UK
UI design for body-motion interactive game Beings by Lingxi Zhang.
Around Publishing 2024: Reading Room, Kitchen, Garden
2024 / E.SCAPE, Shanghai, China
Exhibited FolDer Magazine ISSUE 01.
Sticky Fingers Publishing Fair
2024 / London, UK
Illustration series Nature Boy on display at the communal table.
Fledging
2023 / Guangzhou, China
Exhibited illustration series Nature Boy.
Phases of the Moon
2023 / Shenzhen, China
Exhibited illustration series Nature Boy.
LCC Degree Show
2023 / London, UK
Exhibited FolDer Magazine ISSUE 01, co-curated the interactive projection area and exhibited interactive projection installation The Dynamic Boundary.
Youth Design 100
2021 / Zhuhai, China / Beijing, China
Exhibited illustration projects GREEEEEN HOUSE & Nature Boy.
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Skills
Graphic Design / Typography
Motion Design / Video Editing
UI / UX / Prototyping
Generative Design / Creative Coding
3D Design
